Known fact that quality of product customers are judging by the quality of graphic content on web site, advertisement, product listing, etc. As more attractive, eye catching and eye friendly eCommerce content as more visitors will be enjoyed and will purchase a product or service. The main part of graphic content is a beautiful, high quality product photography.
But not only high quality and high resolution will make product images attractive and beautiful. There are a lot of different aspects that influence on product images, such as position of the product, lighting, environment, position of the camera and angle of view, etc.
I should mention that product position and camera angle of view is the main part that should be considered on the product photo. They should be organized to show all product features, shapes and geometry in the best way, especially on the main product photos, which customers will see first. That means that people could get from the photo all main information, so they will know what is the product, purpose and how to use it.
Lighting and environment is the second features that should be pay attention on. They should be set in a way emphasizing product shape and geometry and not to hide details and features. So customers will see materials, finishes and colors of the all parts.
As following from the descriptions above, product image should show product geometry and shape, materials and finishes, colors.
After all mentioned are set in a good manner, then deal with quality of the photo. There are a lot of different techniques to create quality product photos. Product photography is the common way to create product photos instead, product 3d rendering is unknown for mass market. But 3D renders have huge advantages over traditional photography, which you can explore in our previous article.
Feel free to contact us if you will need to improve your product images.